In the zone


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When Sabre Safety Ltd developed its newground-breaking zone 1 compressor – SabreAir into the market place – we were asked to a create an innovative product brochure that provides the key benefits to the audience – acting as a leave behind and encourage sales as part of sales. Detailed close ups, freestanding 360 views, and a playful graphic zone pattern were used to reflect this products cutting edge compared to rival compressors. The brochure has opened up how the management are viewing print literature and there are thoughts of extending the strategy across all the products and services on offer. Like SabreAir – we like to get as close to the action as possible.