Islamic Relief – the UK’s largest Muslim charity gets excited about its campaigns.
And why not! At a time when most UK charities have seen donations fall, mainly due to the economic downturn – one charity is bucking the trend. Islamic Relief – a member of the government endorsed DEC (Disasters Emergency Committee) has seen an upturn in its figures. Its 2008 Ramadan campaign and new website coincided with contributions increasing from £3.2 million in 2007 to £4.4 million this year. The website – designed by Dezign Fanatics, saw online donations increase by 34% during Ramadan 2008.The success of the Ramadan Campaign, which Dezign Fanatics was one of the creative suppliers involved – saw them winning the delivery of the Islamic Relief UK’s Qurbani Campaign. Early figures continue to show an increase in donations.
Islamic Relief’s investment in professional creative communication in it’s ask seems to be paying dividends, and this may see other Muslim Charities following suit.
“We have enjoyed working with IRUK. It’s been challenging and intense – what has made it fun is the fact that we are learning so much about the client and their operation, and watching them grow too. Success is incredibly important as the people that really benefit are those in need.” (Khalid Raza, Creative Director, Dezign Fanatics) For more information – visit www.islamic-relief.co.uk