MADE up on being asked to develop brand and core campaign

05/01/2012

London based charity, Made in Europe, have appointed Dezign Fanatics to help develop their brand and core fundraising campaign. “MADE”, is much more than a regular charity. It’s main aim is to encourage young muslims to put their faith into practice and provides resource for campaigning, educating and volunteering, to address global issues such food crisis, infant deaths, climate change etc. The project involves branding philosophy & identity guidelines, and a concept which aims to change behaviour, attract volunteers and request donations. A restricted budget adds to the challenge of the project, but one the Fanatics could not resist due to the mirroring belief that charity on its own, for which the muslim community is extremely generous with, is not enough on its own.