Human Relief Foundation has appointed Dezign Fanatics to help increase its donations this Ramadan. The challenge facing the fanatics is to make the relevant changes after 5 years of stagnation.A one day workshop which included a creative concepts presentation, review of current strategy and brain storming session convinced the HRF team to invest in an integrated campaign.
Human Relief Foundation (HRF) is a UK-based registered charity (no. 1126281 & SC038671) that provides emergency relief aid and assistance to third-world countries. It was established in 1991 by a group of dedicated and committed professionals. They wanted to alleviate the suffering of the ordinary people of Iraq who were affected by the Gulf War of 1991 and the UN sanctions imposed on the country. This relief work has since expanded to other countries and areas. These include Somalia, Ethiopia, Chechnya, Bosnia, Kosovo, Kashmir, Pakistan, India, Bangladesh, Afghanistan, Palestine and many other areas.
Early feedback is pointing to increase of 66% in donations.